Introduction to SEO
SEO (Search Engine Optimization) is a set of practices which helps to elevate the rank of a website or webpage online. To do so, there are certain parameters which need to be considered such as seo tags.
It is the most crucial element for a business in order to be able to boost its sales. By increasing its online presence, whether in social media or its website, such practice is important.
Types of Optimization
There are different types of practices which helps to rank a website high in Google. This can be shown in the following diagram below:
On-Page SEO is the process of optimizing the website from within. To do so, the following activities will include:
- Keyword optimization
- Proper title tags, meta description tags
- Internal linking
- Proper url structure
- Alt image text
- Canonical Tag
- Robot.txt file
On the other hand, off-page include blogging, backlinks, guest posting and promoting the websites using social media and other means of promotion. Lastly there is technical SEO. The latter refers to a practice to improve your website’s overall performance. It allows the search engines to be able to crawl your website more easily and be able to index the pages.
Benefits of its Services
There are several benefits of implementing a proper SEO strategy for a business. Those benefits include:
- Cost Effective
Implementing SEO strategies is quite beneficial as Google will be able to determine whether your business website is helping users for their queries. Therefore, the online presence of the small business may be able to increase. The rank in Google may take some time to increase but there are no costs that are incurred during the process.
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- Improve the user experience
By implementing a proper SEO strategy, the website will become readable and mobile friendly. This will lead to better user experience and as such visitors may want to engage more on the site. As engagement increases, there is a better chance that the rate of conversion may increase as well.
- More website traffic
When your website or webpage is being optimized, this will allow the Google algorithms to be able to crawl your pages. As such, this will lead to more traffic which equates to increased brand awareness.
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How Does SEO Work
First thing is to create quality content which will target user’s intent. This will make the search engine crawl the pages and find them relevant. Google will then index the webpage in the Search Engine Result Pages (SERP).
Why is SERP important? The reason is that it determines how the site appears on Google’s first page.
As the results appear on SERP, the latter usually organic and paid ad results, featured snippets, knowledge graphs and video results. To be clear, knowledge graphs refers to an enormous database of information which will help Google provide immediate and factual answers to search queries about real-world topics.
SEO Ranking Factors
There are different factors which needs to be considered when trying to rank a site in Google. Such determinants are as follows:
- Content Quality
- Keywords in tags
- Backlinks
- Niche Expertise
- Internal Links
- Mobile first
- Engagement with page
- Others include SSL certificate, Page Speed and Schema