Who are SEO Specialists
SEO specialists are people with the high skill level to increase the Google rank of a website of any business to its highest. They have the ability to perform on-page optimization and other SEO techniques to increase the brand awareness of a business online.
The techniques that SEO specialists use are:
- Keyword research
- Internal linking
- Content creation
- Backlink
Also, there are other techniques such as on-page seo like title tag, meta tag, robot text, sitemap and schema markup. Once on-page has been optimized, those specialists can also perform off-page seo such as blogging, social media marketing to drive traffic to the business’s website.
Such services can easily be afforded by having a contract with a marketing agency like Rocketvolpe. The latter offers the best and affordable SEO packages for any type of business.
Job Responsibilities of SEO Specialists
In any marketing agency such as Rocketvolpe, an SEO specialist’s responsibility is to provide the best service to rank a business’s website to the top of a search engine’s search engine result page. To be able to deliver the best results, they need to perform several tasks such as developing optimization strategies to increase the rankings of the company’s website search engine results, doing keyword research and optimization, create and execute link building strategy, research and implement search engine optimization recommendations and change website architecture, content, linking and other factors to improve SEO positions.
Where do they come from?
According to recent study, it has been found that most SEO Specialists and other search engine optimization professionals begin their career in another field before working on their technical skills and leveraging their transferable skills and educational backgrounds to make a move into a job in SEO.
To become an SEO expert, one can choose to become an SEO assistant in order to learn about its responsibilities. Then after a few more years, it will be possible to attain a job as an SEO expert.
People can try to gain some certificate through online short courses to prove that they have the necessary skills. This will allow the recruiters to understand that you will be able to perform tasks to rank the company’s website at the top of Google’s SERP.
Such online courses can be found in LinkedIn or Simplilearn. Those are online courses which will allow you to receive certificates to include in your resume.